The video aims at communicating the comfort, quality and versatility of the new line of the brand, focusing on details through 3D close-ups. Furthermore, thanks to the CGI technology, animations convey the concept of movement.
Ephoto X Rollerblade®
NEWS
EPHOTO signs the digital campaign of the new collection “Lightning” by Rollerblade®!
Using 3D modelling, the campaign enhances each detail and trimmings of the Lightning collection, the perfect rollerblade for every day.
“Human first” is the principle driving each strategic choice made by EPHOTO: people are always at the centre.
People at the centre
Thanks to its expertise, the Agency contributed to the creation of an immersive experience, made of holograms, metaverse, avatars and AI.
EPHOTO brings INNOVATION to the SUPERDESIGN SHOW, the SUPERSTUDIO event on International Design
